Visitor Studies is a bi-annual, peer-reviewed journal that publishes high-quality articles, focusing on visitor research, visitor studies, evaluation studies, and research methodologies. The Journal also covers subjects related to museums and out-of-school learning environments, such as zoos, nature centers, visitor centers, historic sites, parks and other informal learning settings. A primary goal for Visitor Studies is to be an accessible source of authoritative information within the visitor studies field that provides both theoretical and practical insights of relevance to practitioners and scholars. As a secondary goal, Visitor Studies aims to develop its reputation as an international publication.